# WhatsApp Conversation Credit (WCC)

### Overview

META don't charge you for every single message you send. Instead, they charge for the conversations you have with your customers. A conversation is like a chat that lasts for 24 hours between you and a customer.

### **Categories**

Conversations fall into categories. There are four types:

* **Marketing**: When you send messages about promos, updates, or invites.
* **Utility**: These help with specific requests, like confirming transactions.
* **Authentication**: Used to verify users, like one-time passcodes during login.
* **Service**: To help you solve customer questions.

### **Customer Service Window**

When a customer messages you, there's a 24-hour timer. While it's running, you can send different types of messages. During this duration, businesses can converse with the customers in any free-form or normal text messages. After 24 hours, you can only send template messages.

### **Conversation Duration**

Most conversations last 24 hours. If a new conversation starts, it resets the timer. But [free-entry point conversations](https://docs.whatstool.business/pricing/broken-reference) have a 72-hour timer.

### [**How Marketing, Utility & Authentication Conversation charged**](https://go.facebookinc.com/rs/267-PVB-941/images/WhatsApp-Business-Platform-Pricing-Explainer.pdf)

* Other than service conversation, all other conversation initiated from the business end needs to be done by sending a template.
* On sending a template message now, each of the templates opens up a 24-hour window of that type of conversation
* Once the message is delivered, the pricing will be charged based on the conversation type window opened.
* If a customer replies, a business can then send any free-form or normal text messages
* If a business sends a marketing template at 9am and a utility template at 10am, two conversation windows will open up and charged accordingly. To understand the pricing with its use cases, check out this document

### **Free Tier Conversations**

You get 1,000 free service conversations every month. They reset at the beginning of each month.

### WhatsApp Conversation Pricing in INR :

{% embed url="<https://docs.google.com/spreadsheets/d/1_2ZfUyytEoVO-jFOLJ30QiO8KFcJuuKilkf1XoeBRgk/edit#gid=0>" %}

{% embed url="<https://app.supademo.com/demo/pacJn1dqSvZBWFDEywSCx>" %}