WhatsTool Business
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  • Get started with WhatsTool Business
  • 📌WHATSTOOL BUSINESS
    • Create an account in WhatsTool Business.
    • How to connect your number to WhatsApp API ?
    • WhatsTool Business Demo - Complete Walkthrough
    • Quick Short Videos
  • 📖Meta Guide
    • Q&A Best Practices
      • 1. How to verify facebook business account ?
      • 2. How to see quality score ?
      • 3. How to apply for green tick ?
      • 4. How often phone number status changes ?
      • 5. What are the types of error code for failed message ?
      • 6. How to request review to enable the business manager account ?
      • 7. Template guidelines
      • 8. How to Edit display name and delete the Whatsapp API Number ?
      • 8. How to disable 2FA in the Meta
    • Frequently asked questions
    • Q&A Best Practices
  • 🈁CHATS
    • WhatsTool Business Chats Guide
    • Shared Inbox
    • Reply Box
    • Q&A Best Practices
      • 1. How to initiate a new chat ?
      • 2. How to send a template ?
      • 3. How to send a catalog product ?
      • 4. How to send a quick reply ?
      • 5. How to request payment ?
      • 6. How to add private note ?
      • 7. How to assign label, team member & status in chat ?
      • 8. How to send multiple media in chat ?
      • 9. How to assign labels, custom field & status in bulk ?
      • 10. How to use click to chat ?
    • Efficiently using Chats
  • 📕CONTACTS & CRM
    • WhatsTool Business Contacts guide
    • Features
      • Labels
      • Custom Field
      • Status
      • Quick Reply
    • Q&A Best Practices
      • 1. How to import CSV to add Contacts ?
      • 2. How to add contacts manually ?
      • 3. How to start campaign by selecting contacts ?
      • 4. How to edit the contacts ?
    • Efficiently using Contacts & CRM
    • Frequently asked questions
  • 📣CAMPAIGN
    • WhatsTool Business Campaign guide
    • Broadcasting the message
    • Campaign Analytics
    • Q&A Best Practices
      • 1. How to create a campaign ?
      • 2. How to schedule a campaign ?
      • 3. How to send session message in bulk ?
      • 4. How to retarget the customer using analytics ?
    • Efficiently using the Campaign
    • Frequently asked questions
  • 🤖BOTS
    • WhatsTool Business Bot guide
    • Ask Questions
      • Ask Email
      • Ask Text
      • Ask Date
      • Ask Number
      • Ask Address
      • Ask URL
      • Ask Location
      • Ask Phone
    • Bot Actions
      • Assign Conversation
      • Update Contact Fields
      • Unassign Conversations
      • Update Conversation Fields
    • Set up Default Bot
    • Q&A Best Practices
      • 1. How to create my customise bot message ?
      • 2. How to get the feedback using the bot and retrieve the data in Google sheet ?
    • Efficiently using the Automation
    • Frequently asked questions
  • 🛒COMMERCE
    • WhatsTool Business Commerce guide
    • Connect the Catalog with Meta
    • Q&A Best Practices
      • 1. How to connect my catalogs in WhatsApp API ?
      • 2. How to create a catalogue ?
      • 3. How to add product items to catalogue ?
    • Frequently Asked Questions
    • Efficiently using the Ecommerce
  • 📄TEMPLATES
    • WhatsTool Business Templates guide
    • Q&A Best Practices
      • 1. How to create a template ?
    • Efficiently using Templates
    • Frequently asked questions
  • 🛠️SETTINGS
    • WhatsApp API Number
      • 1. How to update the whatsapp profile ?
    • Manage Team
      • 2. How to add team member in WhatsTool Business ?
      • 3. How to assign team member in assignment rule ?
    • Media Gallery
  • 💰Pricing
    • WhatsApp Conversation Credit (WCC)
    • WhatsTool Platform Pricing
    • Team Member - Add-Ons
  • 🖇️App Integration
    • Google Sheet
    • Zoho CRM
    • Pabbly Integration
    • Razorpay
    • Page
    • Shopify
    • Facebook Ads
  • 👨‍💻API DOCS
  • Miscellaneous
    • WhatsApp Business API - Unsupported Messages
    • Commonly asked questions in support
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On this page
  • Official Business Account on WhatsApp
  • Recognizing an Official Business Account
  • Obtaining Official Business Account Status
  • Requirements for OBA Application
  • Apply for a Green Tick
  • Denied Requests and Ongoing Growth

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  1. Meta Guide
  2. Q&A Best Practices

3. How to apply for green tick ?

Previous2. How to see quality score ?Next4. How often phone number status changes ?

Last updated 1 year ago

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Official Business Account on WhatsApp

WhatsApp's Official Business Account (OBA) is a prestigious recognition for brands and entities, indicating their authenticity and well-known presence. Here's what you need to know about OBAs, how to attain one, and what it means for your business:

Recognizing an Official Business Account

  • The Official Business Account receives a green checkmark badge on its profile.

  • In the chat list, chat screens, and contacts view, the business name is displayed instead of the phone number, even if the user hasn't added the business to their address book.

  • This checkmark signifies WhatsApp's verification that an authentic, reputable brand owns the account.

Obtaining Official Business Account Status

  • OBA status is not purchasable. It is conferred to selected businesses by WhatsApp based on specific criteria.

  • The decision to grant OBA status hinges on factors like notability. WhatsApp seeks well-known and frequently searched brands or entities.

  • Notability, in this context, doesn't reflect the business's authenticity but its significant online presence, particularly in news articles from publications with substantial audiences. Paid or promotional content is not considered for review.

  • Official business accounts are associated with specific phone numbers and display names.

If the display name is changed after obtaining OBA status, the account must go through the approval process once more.

OBA approval for a WhatsApp Business Account does not extend to more than 1 numbers associated with that account, particularly if those numbers have different display names. In such cases, it's advisable to update display names for the child brands as follows: '{{sub-brand name}} by {{notable name}}'.

Requirements for OBA Application

To apply for an Official Business Account, you must meet the following criteria:

  • 2-factor verification enabled for your WhatsApp API Number.

  • A valid Meta Business ID with a Verifiede Business Manager.

  • Adherence to WhatsApp's policies, especially its Commerce Policy.

  • Reach Quality Tier 2 (The must be ‘high’ at the time the application is made and the minimum Messaging Limit is 1k), denoting a high-quality business account.

  • Has a substantial presence in online news articles (at least 5 external media coverage links from newspapers, magazines, etc.).

If your company fulfills these requirements, you can submit your application for an Official Business Account.

Please note your Business Verification needs to be completed before applying for OBA Status .

Apply for a Green Tick

  1. Go to WhatsApp Channel on your WhatsTool Business Account. Navigate to Apply Green Tick section. Click on Apply for Green tick button.

  2. You will be redirected to your Business Manager. Navigate to Account tools > Phone numbers > Settings of Phone Number (the number for which you want the OBA Status ).

  3. Fill out the required information like your Business Website, Reason for requesting, up to 5 supporting links to show that the business is notable, Business Name in it's original language, and Facebook Page.

Once Facebook reviewed your request, you will receive a notification if your account has been granted OBA or not. If your request is rejected, you can submit a new request after 30 days.

Successful applications result in an automatic upgrade to OBA status, requiring no further action. However, WhatsApp does not guarantee OBA status for all applicants.

Denied Requests and Ongoing Growth

  • If your OBA request is denied, it indicates that WhatsApp's Meta team has reviewed your account and determined it's not eligible for OBA status at that time.

  • While awaiting OBA status, businesses can enhance their online presence and reapply after a 30-day waiting period.

  • Despite OBA status, businesses have access to a business profile associated with each phone number. This profile includes details like a profile picture, email, website, and business description, all of which are editable.

Facebook do not grant Official Business Accounts to business employees, test accounts, and Business App. Official Business Accounts are only available to UPI Platform users since accounts on the Business App do not go through Business Verification.

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