# WhatsTool Business Campaign guide

Campaigns in WhatsApp API hold significant importance for businesses and organizations looking to engage with their audience effectively.

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<summary>Broadcast to unlimited contacts</summary>

Retargeting is a powerful feature to retarget users who might have shown interest in your product with personalised offers

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<summary>Text Reply Analytics</summary>

Once you run a campaign on WTB, if your customers start responding then the product provides analytics about the customers who have responded via messages.

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<summary>Retargeting</summary>

Retargeting is a powerful feature to retarget users who might have shown interest in your product with personalised offers

</details>

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<summary>Export Analytics</summary>

All the campaign analytics can be downloaded in CSV format

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<summary>Button clicked Analytics</summary>

Campaigns will have multiple quick reply buttons and WTB provides complete analytics on these buttons such as how many customers clicked and thereafter what action was taken

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<summary>Schedule the Broadcast</summary>

This feature allows you to schedule your campaign in the future at your convenience rather than sending it now

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<summary>Session message</summary>

Within an ongoing chat with a customer, for the next 24 hours session chat allows free communication without being charged any fees.

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