| WhatsApp Channel | WA.png | ||
| Quick Reply | QR.png | ||
| Labels | l.png | ||
| Custom fields | CF.png | ||
| WhatsApp Templates | Group 3613.png | ||
| Agent Management | AM.png |
| Generate your own bot |
| chatbot.png | https://whatstool.business/chatbots | |
| Campaign |
| whatsapp_marketing.png | https://whatstool.business/whatsapp-broadcast-message | |
| Analytics |
| Analytics.png | https://whatstool.business/analytics | |
| WhatsApp Business API |
| business_api.png | https://whatstool.business/whatsapp-api | |
| Multi Agent |
| multi_agent.png | https://whatstool.business/whatsapp-multi-agent | |
| Developers API |
| Integration.png | https://whatstool.business/integration |
App Integrations
| Topic | Hindi Video | English Video |
|---|---|---|
| Sending Template | चैट कैसे शुरू करें | How to Initiate the Chat |
| Delete Chat | चैट कैसे डिलीट करें | How to Delete Chat |
| Block Chat | चैट को कैसे ब्लॉक करें | How to Block Chat |
| Send Quick reply | त्वरित उत्तर कैसे भेजें | How to send a Quick Reply Watch Video |
| Assign Label | लेबल कैसे निर्दिष्ट करें | How to Assign Label |
| Topic | Hindi Video | English Video |
|---|---|---|
| Import Contacts | संपर्क कैसे आयात करें | How to Import contacts |
| Export Contacts | संपर्क कैसे निर्यात करें | How to Export Contacts |
| Topic | Hindi Video | English Video |
|---|---|---|
| Campaign Creation | अभियान कैसे बनाएं | How to create a campaign Watch Video |
| Retargeting | ग्राहक को पुनः लक्षित कैसे करें | How to retarget customer Watch Video |
| Schedule Campaign | अभियान का शेड्यूल कैसे करें | How to schedule the campaign Watch Video |
| Topic | Hindi Video | English Video |
|---|---|---|
| Chatbot Creation | चैटबॉट का निर्माण कैसे करें | How to construct Chatbot Watch Video |
| Importing Chatbot | चैटबॉट में टेम्पलेट कैसे आयात करें Watch Video | How to import template in chatbot |
| Constructing the BOT Order Management | Demo Video | Demo Video |
| Topic | Hindi Video | English Video |
|---|---|---|
| Importing Catalog | डेटा फ़ीड का उपयोग करके कैटलॉग को कैसे कनेक्ट करें | How to Connect the Catalog using the Data feed |
| Adding images | एकाधिक छवियाँ कैसे जोड़ें | How to add multiple images Watch Video |
| Topic | Hindi Video | English Video |
|---|---|---|
| Template Creation | टेम्प्लेट कैसे बनाएं | How to Create a Template Watch Video |
| Template Edit | टेम्पलेट को कैसे संपादित करें | How to Edit the Template Watch Video |
| Topic | Hindi Video | English Video |
|---|---|---|
| Add Team member | टीम सदस्य कैसे जोड़ें | How to add team member Watch Video |
| Assigning Team member | टीम सदस्य कैसे नियुक्त करें | How to assign Team member Watch Video |
| Topic | Hindi Video | English Video |
|---|---|---|
| Profile Setup | प्रोफ़ाइल को कैसे संपादित करें Watch Video | How to edit the profile |
| Display name and Deletion of the Number | प्रदर्शन नाम कैसे संपादित करें और नंबर कैसे हटाएं | How to Display name |
| Adding Wallet | क्रेडिट कैसे जोड़ें | How to add credit |
**WhatsApp's Official Business Account (OBA)** is a prestigious recognition for brands and entities, indicating their authenticity and well-known presence. Here's what you need to know about **OBAs**, how to attain one, and what it means for your business:
### **Recognizing an Official Business Account**
* The Official Business Account receives a green checkmark badge on its profile.
* In the chat list, chat screens, and contacts view, **the business name is displayed** instead of the phone number, even if the user hasn't added the business to their address book.
* This checkmark signifies WhatsApp's verification that an authentic, reputable brand owns the account.
### **Obtaining Official Business Account Status**
* **OBA status** is not purchasable. It is conferred to selected businesses by WhatsApp based on specific criteria.
* The decision to grant **OBA status** hinges on factors like **notability**. WhatsApp seeks well-known and frequently searched brands or entities.
* **Notability**, in this context, doesn't reflect the business's authenticity but its *significant online presence*, particularly in news articles from publications with substantial audiences. Paid or promotional content is not considered for review.
* Official business accounts are associated with specific phone numbers and display names.
{% hint style="info" %}
If the display name is changed after obtaining OBA status, the account must go through the approval process once more.
{% endhint %}
{% hint style="warning" %}
OBA approval for a WhatsApp Business Account does not extend to more than 1 numbers associated with that account, particularly if those numbers have different display names. In such cases, it's advisable to update display names for the child brands as follows: '{{sub-brand name}} by {{notable name}}'.
{% endhint %}
### **Requirements for OBA Application**
To apply for an Official Business Account, you must meet the following criteria:
* 2-factor verification enabled for your WhatsApp API Number.
* A valid Meta Business ID with a Verifiede Business Manager.
* Adherence to WhatsApp's policies, especially its Commerce Policy.
* Reach **Quality Tier 2** (The must be ‘**high**’ at the time the application is made and the minimum Messaging Limit is **1k**), denoting a high-quality business account.
* Has a substantial presence in online news articles (at least 5 external media coverage links from newspapers, magazines, etc.).
If your company fulfills these requirements, you can submit your application for an Official Business Account.
{% hint style="warning" %}
Please note your **Business Verification** needs to be completed before applying for OBA Status .
{% endhint %}
### Apply for a Green Tick
1. Go to WhatsApp Channel on your WhatsTool Business Account. Navigate to Apply Green Tick section. Click on **Apply for Green tick button**.
2. You will be redirected to your Business Manager. Navigate to Account tools > Phone numbers > Settings of Phone Number (the number for which you want the OBA Status ).
3. Fill out the required information like your Business Website, Reason for requesting, up to 5 supporting links to show that the business is notable, Business Name in it's original language, and Facebook Page.
Once Facebook reviewed your request, you will receive a notification if your account has been granted OBA or not. If your request is rejected, **you can submit a new request after 30 days.**
{% hint style="success" %}
Successful applications result in an **automatic upgrade to OBA status**, requiring no further action. However, WhatsApp does not guarantee OBA status for all applicants.
{% endhint %}
### **Denied Requests and Ongoing Growth**
* If your OBA request is denied, it indicates that WhatsApp's Meta team has reviewed your account and determined it's not eligible for OBA status at that time.
* While awaiting OBA status, businesses can enhance their online presence and reapply after a 30-day waiting period.
* Despite OBA status, businesses have access to a business profile associated with each phone number. This profile includes details like a profile picture, email, website, and business description, all of which are editable.
{% hint style="danger" %}
Facebook do not grant Official Business Accounts to business employees, test accounts, and Business App. Official Business Accounts are only available to UPI Platform users since accounts on the Business App do not go through Business Verification.
{% endhint %}
# 4. How often phone number status changes ?
### Status changes
When the quality rating reaches low quality, your phone number quality rating changes to Low. If the phone number quality is Low and on track to be downgraded to a lower message tier, the phone number status changes to Flagged. When a phone number is Flagged, if the quality doesn't improve over 7 days, the status returns to Connected. However, the messaging limit will decrease to the next level. For example, the phone number that used to have the 100,000 messaging limit now has the 10,000 messaging limit.
* Connected: You can send outgoing messages within your set messaging limit.
* Flagged: This status occurs when the phone number’s quality rating changes to Low and is on track to be downgraded to a lower message tier. Businesses can't upgrade messaging limit tiers while the status is Flagged. If the quality rating:
* Improves to a high or medium quality by the 7th day from when your status was changed to Flagged, the status will return to Connected and your messaging limit tier will remain unaffected.
* Does not improve to a high or medium quality by the 7th day from when your status was changed to Flagged, your status will return to Connected. However, your messaging limit will decrease to the next level.
If your quality rating reaches low quality, or your phone number status changes to Flagged or Restricted status, you'll receive an email and notification in Business Manager as a warning.
* Restricted: This status occurs when you reach your messaging limit, regardless of the quality rating. While the status is Restricted, you can’t send any outgoing messages until 24 hours have elapsed. You can still respond to any messages that customers initiate.
Note: If you are a business solution provider (BSP), pass this information to your clients so that they can proactively manage these warnings.
### Messaging limits
[Messaging limits](https://developers.facebook.com/docs/whatsapp/api/rate-limits#messaging) determine the maximum number of business-initiated conversations each phone number can start in a rolling 24-hour period. A business-initiated conversation starts when the first message is delivered to a customer and ends 24 hours later. A conversation can’t end before then.
If you reach the messaging limit, you can start more conversations when one or more active conversations end. Remember that messaging limits don’t apply to the user-initiated conversations.
There are 4 levels of messaging limits applying to businesses that have completed the business verification:
* Allows your phone number to have 1,000 business-initiated conversations (with 1,000 unique customers) in a rolling 24-hour period.
* Allows your phone number to have 10,000 business-initiated conversations (with 10,000 unique customers) in a rolling 24-hour period.
* Allows your phone number to have 100,000 business-initiated conversations (with 100,000 unique customers) in a rolling 24-hour period.
* Allows your phone number to have unlimited business-initiated conversations in a rolling 24-hour period.
Note: A business starts with 1,000 business-initiated conversations per phone number when it completes the business verification.
Beginning May 2022, if your messaging limit is close to being reached or at risk of being decreased, you will be alerted through the overview dashboard. You can click into this alert to learn more about how to increase your messaging limit or prevent it from being decreased. You’ll also be able to see your history of messaging limits.
# 5. What are the types of error code for failed message ?
The Cloud API is built on the Graph API, so if you are unfamiliar with handling Graph API error responses, see Graph API's [error handling](https://developers.facebook.com/docs/graph-api/guides/error-handling) documentation.
In general, we recommend that you build your app's error handling logic around `code` values and `details` payload properties. These properties and their values are more indicative of the underlying error.
Code titles, which do not have a dedicated property in API error response payloads, are included as part of the `message` value. However, we recommend that you do not rely on titles for your error handling logic as titles will eventually be deprecated.
## Types of Error Codes
| Error Code | Description | Posssible Solutions |
|---|---|---|
Rate limit issues | The WhatsApp Business Account has reached its rate limit. | See WhatsApp Business Account Rate Limits. Try again later or reduce the frequency or amount of API queries the app is making. |
Spam rate limit hit | Message failed to send because there are restrictions on how many messages can be sent from this phone number. This may be because too many previous messages were blocked or flagged as spam. | Check your quality status in the WhatsApp Manager and see the Quality-Based Rate Limits documentation for more information. |
(Business Account, Consumer Account) pair rate limit hit | Too many messages sent from the sender phone number to the same recipient phone number in a short period of time. | Wait and retry the operation, if you intend to send messages to the same phone number. You can still send messages to a different phone number without waiting |
Temporarily blocked for policies violations | The WhatsApp Business Account associated with the app has been restricted or disabled for violating a platform policy. | See the Policy Enforcement document to learn about policy violations and how to resolve them. |
Account has been locked | The WhatsApp Business Account associated with the app has been restricted or disabled for violating a platform policy, or we were unable to verify data included in the request against data set on the WhatsApp Business Account (e.g, the two-step pin included in the request is incorrect). | See the Policy Enforcement document to learn about policy violations and how to resolve them. You can also use the Health Status API, which may provide additional insight into the reason or reasons for the account lock. |
Invalid parameter | The request included one or more unsupported or misspelled parameters. | See the endpoint's reference to determine which parameters are supported and how they are spelled. Ensure when setting the business public key, it is a valid 2048-bit RSA public key in PEM format. Ensure there is no mismatch between the phone number id you are registering and a previously stored phone number id. |
User's number is part of an experiment | Message was not sent as part of an experiment. | See Marketing Message Experiment. |
Something went wrong | Message failed to send due to an unknown error. When setting a business public key, it either failed to calculate the signature, call the GraphQL endpoint, or the GraphQL endpoint returned an error. | Try again. If the error persists, open a Direct Support ticket. |
Message Undeliverable | Unable to deliver message. Reasons can include:
| Using a non-WhatsApp communication method, ask the WhatsApp user to:
|
Re-engagement message | More than 24 hours have passed since the recipient last replied to the sender number. | Send the recipient a business-initiated message using a message template instead. |
Template does not exist | The template does not exist in the specified language or the template has not been approved. | Make sure your template has been approved and the template name and language locale are correct. Please ensure you follow message template guidelines. |
Generic user error | Message failed to send because of an unknown error with your request parameters. | See the endpoint's reference to determine if you are querying the endpoint using the correct syntax. Contact customer support if you continue receiving this error code in response. |
Ban reason
Reply Box
Private Note
Campaign Creation
Analytics
Interface to use the Ask a Question
Ask a Question Options
Default Action
Select the Bot
Catalog Connection
Products
Plans and Pricing
Plans and Pricing
Active Plan
Team Member Addons
Code for Gsheet
Trigger Config
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